Last Updated: 18 May 2023

Thank you for visiting our Privacy Policy (“Policy”). This Policy applies to personal data collected on any and all websites associated with Noble Dude Ltd, and its affiliates and subsidiaries (the “Company,” “we,” or “us”), and all affiliated domains that link to this Policy and operated by our European affiliates and subsidiaries (“Brands”), including, without limitation the website in France, Germany, Austria, Belgium, France (including Monaco), Italy, Luxembourg, Portugal, UK, Switzerland, Spain, the Netherlands, Denmark and Finland through any related mobile application or website operated by our Brands, through computerized devices in stores and in-store data collection forms, and through any location where the Policy is posted (collectively referred to herein as the “Sites”). This Policy also explains the choices you have about the way this information is collected and used.

Your use of the Sites is also expressly subject to our Terms of Use. This Privacy Policy is incorporated by this reference into the Terms of Use, available at Terms of use.

We encourage you to periodically review this Privacy Policy to keep up to date on how we are handling your personal data.



What Information Is Collected?

When you use our Sites, we collect your personal data. The types of personal data we collect from you depends on the Sites and the features you use on the Sites. Personal data refers to information that directly identifies, or can be used to determine the identity of, a person. This information may include:

The above section provides examples of the personal data that we may collect through the Sites and the manners in which we may use such personal data. If you do not want us to collect your personal data, please do not provide it to us and do not use our services or access our Sites.

Subject to your prior consent, we may transfer your personal data to our commercial partners or send you offers from our partners or from other Brands.

Who is the data controller?

The controller of your personal data is: Noble Dude Ltd, whose head office is located in Wales at 7 Llys Aled, Field Street, Anglesey, LL77 7EH, registered under the company number 13781685, whose email address is : XXX (“us”, “we”, “our”).

When you provide your personal data to a Brand, such Brand shall comply with the applicable local regulations. The subsequent processing of your personal data for the management of your relationship with us or the contractual relation related to our products and services, or for the implementation of our commercial policy is carried out under the supervision and according to the commercial policy of Noble Dude Ltd, as data controller.

How We Collect Personal data

Passive Collection

We may collect information passively, while you are visiting or interacting with the Sites. We call this “passive” collection since you may not know that this information is being collected when you visit or interact with the Sites. This information may consist of the following items: website visitors’ IP address, IP address-related information, system Media Access Control address, network configuration information, network device information, browser plug-in type and versions, and operating system.

Like many sites, we utilize a technology called “cookies”. A cookie is a piece of information that is placed on your browser when you access the Sites. The law requires us to provide you with certain information regarding cookies.

If you use a social media platform or your mobile device (or other method of communication) to interact with the Sites, that platform or application may have a specific privacy policy that governs the use of personal data related to it. For example, if you use a mobile application and your mobile device’s settings allow it, we may collect mobile location information from your device. Our application may be designed to collect information even if you are not logged into the application or the Sites. If you have questions about the security and privacy settings of your mobile device, please refer to instructions from your mobile service provider or the manufacturer of your device to learn how to adjust your settings. We do not control the data collection or privacy practices of the application stores from which you download our mobile application, or of any third-party platform through which you access our Sites or contact us. You should review the privacy policy and terms of use of any third-party site or mobile application store before using or downloading any app and review and use available controls and settings on your device to reflect your preferences.

Like any online site or service, our mobile application automatically collects certain information such as your IP address, geolocation, device information (e.g., the unique identifier of your mobile device, hardware model, operating system version, mobile network information), and the URL from which you access our application. You are not required to affirmatively submit any personal data to us in connection with the general use of our application, unless you make a purchase through the application, in which case you must create an account. Any personal data you provide or that is collected via our application is subject to this Privacy Policy.

Direct Collection

We also collect information from you directly, at the time that you supply information to us via the Sites. For instance, if you contact us to subscribe to our membership and other products or services, ask questions, or provide us feedback or comments (whether publicly available or not) about the Sites or any of our products or services, we may store your communications, including any personal data you include in them, so we can effectively respond to you. If you do not want us to directly collect your personal data, please do not provide it to us.

Other Sources

To the extent permitted by law, we also may obtain, collect and aggregate information (including personal data) provided to us by our marketing service providers and other vendors. That information may include information on current subscribers or customers, and is used for commercial purposes including enabling us to send you the most relevant, timely and exciting offers and announcements specifically tailored for you and your interests. Of course, you can update your information or change your preferences regarding receiving announcements and other information from us at any time by accessing your account via the Sites. However, should any profiling activity produce legal effect on you, we offer you the possibility to opt out at any moment to such profiling.

(For more information, see below section entitled How Can I Access, Correct and Update My Personal data?).

How Do We Use the Information Collected?

We may use personal data as necessary and to fulfil your requests, including in the following ways:

Access and Use: If you provide personal data in order to obtain access to or use of the Sites or any functionality thereof, we will use your personal data to provide you with access to or use of the Sites or functionality and to monitor your use of the Sites or specific functionalities.

Internal Business Purposes: We may use your personal data for internal business purposes including, without limitation, to help us improve the content and functionality of the Sites, to better understand our users, to improve the Sites, to protect against, identify or address fraudulent activities, to manage your account and to provide you with customer service and to generally manage the Sites and our business.

Marketing: We may use your personal data to contact you for certain marketing and advertising purposes, including, without limitation, to inform you about offers, contests or surveys which may be of interest to you and to display content and advertising on or off the Sites which may be of relevance to you. If you wish to change or update your personal data or to change your subscription preferences, you may do so as provided herein. We also use your personal data for other marketing reasons, such as administering our email and newsletters.

Specific Reason: If you provide personal data for a certain reason, we may use the personal data in connection with the reason for which it was provided. For instance, if you contact us by email, we will use the personal data you provide to answer your question or to attempt to resolve your issue and will respond to the email address from which the contact came.

Aggregated Information: In an ongoing effort to better understand and to serve the users of the Sites, we (either directly or working in concert with our marketing services providers) may conduct research on our customer demographics, interests and behaviour based on personal data and other information that has been provided or received by us. For example, we may combine information about visitors to the Sites to determine how best to target our marketing and the products that we offer in certain areas of the country. This research may be compiled and analysed on an aggregate basis and this aggregate information does not identify you personally and is not classified or treated as personal data under this Privacy Policy.

Do We Share Your Information?

We seek to receive your consent before sharing your information when required by applicable laws and regulations. However, in some cases your permission will be given as part of a contract you have with us.

Your personal data is intended for Noble Dude Ltd and for its services providers located within or outside the European Union, and, where relevant, to our partners. We won’t sell, rent, or disclose your personal data to other entities without your consent or in the event of opposition from you.

Examples of instances in which we share your personal data are provided below:

Order Fulfilment and Fraud Protection: 

If you choose to make a purchase on the Sites, we may collect from you your credit card number, billing address and other information related to such purchase, and we may use such collected information in order to fulfil your purchase. We may also provide such information, or other personal data provided by you, to unaffiliated third parties as necessary to complete your purchase (for example, to process your credit card). In addition, we may share your personal data with fraud protection services to assist us in preventing fraud and protecting our customers from credit card fraud.

Business Transfers: As with any business, it is possible that as our business develops, we might sell, assign, buy, transfer or otherwise acquire or dispose of certain businesses or corporate assets. In the event of such or similar event, personal data may be part of the transferred assets. In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign your personal data collected via the Sites, and you acknowledge and agree that any successor to or acquirer of us and/or our eCommerce service provider will continue to have the right to use your personal data and other information in accordance with the terms of this Privacy Policy.

Brands: We may also share your personal data with our Brands consistent with this Privacy Policy. Our Brands will be bound to treat and to maintain any personal data in accordance with this Privacy Policy.

Agents, Consultants and Related Third Parties: As noted above with respect to our eCommerce service provider, we, like many businesses, sometimes engage other companies to perform certain business-related functions on our behalf so that we can focus on our core business. Examples of these services include, but are not limited to, payment processing and authorisation, fraud protection and credit risk reduction, product customisation, order fulfilment and shipping, marketing and promotional material distribution, website evaluation, data analysis and, where applicable, data cleansing. In connection with services those partners provide for us, we may provide or otherwise give them access to certain personal data. We employ a vetting process to assess our partners’ data protection practices.

Third-Party Marketers, Partners, and other Third Parties: We may also share your personal data with other marketers, partners, and other third parties, whose products or services we feel may be of interest to you. These third-party marketers, partners, and other third parties may use your personal data for their own purposes, or further disclose your information to other third parties. If you prefer we do not share your personal data with these types of parties, please contact us by clicking here.

Legal Requirements: We may disclose your personal data if required to do so by law (including, without limitation responding to a subpoena or request from law enforcement, court or government agency) or in the good faith belief that such action is necessary (i) to comply with a legal obligation or a request from an administrative or judicial authority, (ii) to protect or defend our rights, interests or property or that of other customers or users, (iii) to act in urgent circumstances to protect the personal safety of users of the Sites or the public or (iv) to protect against legal liability or potential fraud, as determined in our sole discretion.

Other uses: We may also use and share your personal data for other legitimate business reasons not specified herein. We will periodically update this Privacy Policy to inform you of any changes to our data use and sharing practices.

How Can I Access, Correct and Update My Personal data?

You can access, correct and/or update certain personal data that you have provided to us by clicking on “Update Account” within the “My Account” area of the Sites, or by contacting us at the contact information indicated below.

What Steps Are Taken To Keep My Information Secure?

Depending on the applicable state of the art, the implementation costs, the nature, context and purposes of the processing as well as the possible corresponding risks, we take appropriate technical and organizational measures to ensure the security and confidentiality of your personal data adapted to the risks, in order to avoid any loss, misuse, alteration or deletion of your personal data. We have implemented information security measures that contain administrative, technical and physical controls that are designed to reasonably safeguard your personal data. Even though we have taken and will continue to take appropriate steps to protect this information in the conditions set out in this Section, no company, including us, can fully eliminate all security risks associated with personal data. Please understand that no data transmission over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us. If we learn of a data security systems breach that is likely to result in a high risk to your rights and freedoms, we shall communicate the security data breach to you without undue delay. By using the Sites or providing personal data to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Sites. We may post a notice via the Sites if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive written notice of a data privacy or security breach. If you have reason to believe that your personal data that we have collected or our system security has been breached, please contact us by clicking here.

We use various security measures, including encryption technology, to protect information collected, transferred and retained. If you elect to set up an account on the Sites, you will be asked to provide an email address and password. You must provide a valid email address and password in order to create and maintain an account, as well as to access account information. We recommend you select a complex password. In order to help protect your personal data, you should not provide your password to others and you should change it periodically. If you wish to update a password, or if you become aware of any loss, theft or unauthorized use of a password, please contact us by clicking here.

Please be aware that we may store personal data or such information may be included in databases owned and maintained by our Brands, agents or third-party service providers. As the data controller, we take all appropriate steps to protect the security and confidentiality of all personal data provided via the Sites from loss, misuse, unauthorized access, inadvertent disclosure, alteration and/or destruction. However, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from the Sites may not always be secure. Please keep this in mind when disclosing any personal data via the Internet or by email.

What Choices Do I Have Regarding My Personal data?

You have several choices available when it comes to your personal data. We will honour the choices you make regarding your personal data. If you have created and maintained a user account on the Sites, you will be able to sign in and update your account (including contact) information. You may also write to us at the address provided herein and update your contact information or to change your subscription preferences. In addition, you may:

Limit the Personal data You Provide: You can use the Sites and limit the personal data you provide either by disabling cookies or by not registering an account with us. If you choose to limit the personal data you provide and/or to disable cookies, you may not be able to use certain functionalities of the Sites. For instance, in order to purchase goods and services on the Sites, payment and shipping information must necessarily be provided.

Manage Your Subscription Preferences: We may send your information by email or text message. If you provide your mobile phone number and ask to receive information by text message, we may provide information in that manner. Additionally, we may send automated text messages (if you provide consent where required by the applicable regulations). You further understand that consent is not a condition of purchase and that message and data rates may apply.

Opt Out of Marketing Emails and Texts: For email marketing, you will have an opportunity to change your subscription preferences by clicking on an “unsubscribe” hyperlink contained in all promotional emails sent by us or on our behalf. Please note that while we honour all subscription requests as timely as possible, it may take up to ten business days to become effective. Please be aware that even if you opt-out of receiving future promotional communications, you may, if you utilize the eCommerce features of the Sites, be sent certain transactional communications related to the purchase or shipment of items purchased. Thus, if you order online, we will send you an email confirming your order and may need to contact you by phone, email or regular mail if we have questions about your order. Additionally, an opt-out will not remove you from messages that we are required to send under relevant laws or regulations. You may ask us not to contact you by text message at any time by responding to a text message after it is received. For automated text messages, you will have the opportunity to opt-out by replying “STOP” to any message received. Please note that you hereby consent to receiving a confirmatory message in response to any opt-out request. We will process your unsubscribe request as soon as possible, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe request is processed.

Social Media & Other Public Platforms: You may also manage the sharing of certain personal data with us when you connect with us through a social media platform or application, such as through Facebook Connect. Please refer to the privacy settings of the social media website or application to determine how you may adjust your permissions and manage the interactivity between us and your social media platform(s) or application(s). That said, we want you to be aware that when you post information to public forums, including publicly viewable social media platforms, that information will become available to all who access such platform pages. PLEASE BE EXTREMELY CAREFUL WHEN DISCLOSING ANY INFORMATION IN CHAT ROOMS, FORUMS AND OTHER PUBLIC POSTING AREAS. WE ARE NOT RESPONSIBLE FOR THE USE BY OTHERS OF THE INFORMATION THAT YOU DISCLOSE IN CHAT ROOMS, FORUMS AND OTHER PUBLIC POSTING AREAS.

What Happens When I Link To or From Another Website?

The Sites may contain links to other websites not operated or controlled by us (the “Third-Party Sites”). The policies and procedures set forth herein do not apply to any Third-Party Sites. We are not responsible for the privacy practices or content of such Third-Party Sites. We are not responsible for the actions of these Third Party Sites; rather, the owners and operators of all Third- Party Sites are responsible for all personal data provided, collected, maintained, stored or otherwise disclosed on those sites, if any. The links on the Sites do not imply that we endorse or have reviewed the Third- Party Sites, including their privacy policies, if any. If you have any questions about how these Third-Party Sites’ use of your personal data, we strongly encourage contacting those sites directly for information on their privacy policies and practices.

If you have accessed the Sites through a link from certain of our advertising or marketing partners, the Sites may include a frame of the applicable advertising or marketing partner. Nevertheless, the information you provide to us through these framed Web pages is collected by us, and our use of such information is governed by this Privacy Policy.

How Do We Respond to Do Not Track Signals?

Please note that our Sites do not support “Do Not Track” browser settings and do not currently participate in any “Do Not Track” frameworks that would allow us to respond to signals or other mechanisms from you regarding the collection of your personal data.

Is Information Collected From Minors Under The Age of 16?

Protecting the privacy of children is extremely important to us. The Sites are directed toward a general audience and are not directed at nor intended for use by children. We do not knowingly collect or intend to collect personal data for marketing purposes from anyone who is under the age of 16 unless consent is given and authorized by the holder of parental responsibility over the minor. In the absence of such a consent or authorization, if you are under the age of 16, you should not provide any personal data to us and you should use the Sites only with the knowledge, permission and involvement of a parent or the holder of parental responsibility. We encourage parents and holder of the parental responsibility to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide personal data through the Sites. If you have reason to believe that a child under the age of 16 has provided personal data to us, please contact us and we will endeavour to delete that information from our databases.

Minors under 16

Our marketing activities are not intended to be used by minors under the age of 16 years old and are exclusively provided to persons over the age of 16 and enjoying legal capacity. We will not knowingly collect or process personal data from minors under the age of 16. Should we be made aware of data collection from minors through our Services, we will take all appropriate steps to delete these personal data from our servers.

Transfers of Personal Data Outside the European Union?

If you are visiting our Sites, please be aware that you may send information (including personal data) outside the European Union and especially to the United States where some of our servers may be located. We will hold and process your personal data in accordance with the applicable laws and regulations regarding these transfers. To this end, we will accomplish any appropriate formalities to authorize this transfer (either by obtaining your consent or conclude a Data Transfer Agreement, Binding Corporate Rules, use the Privacy Shield certification, etc. as appropriate).

How Will I Be Informed About Changes Regarding This Privacy Policy?

The Sites and our business may change from time to time. As a result (and for other business and/or technological reasons), it may be necessary for us to make changes to this Privacy Policy. We reserve the right to update, change, amend or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any personal data.

If we make any material changes to this Privacy Policy (as determined by us), we will post a notice on the Sites notifying users of the changes and providing an opportunity for you to take action relative to those changes prior to their implementation. In some cases, we also may send an email notifying registered users of upcoming changes.

This Privacy Policy was last updated on the date indicated above. Your continued use of the Sites after any changes or revisions to this Privacy Policy become effective shall indicate your agreement with the terms of such revised and then-current Privacy Policy.

Your Privacy Rights

It is vitally important for you to keep your personal data accurate, current and complete at all times, as well as for you to be able to reach us should you have any questions or concerns regarding this privacy policy. If we are unable to address your issue immediately, we will respond as soon as possible.

By virtue of the European General Data Protection Regulation n°2016/679 (“GDPR”), any user residing within a Member State of the European Union has the right to access, rectify and oppose, to the processing of his/her personal data and a right to erasure, in the conditions set out in the GDPR. As the case may be, such EU residents may exercise their rights at any time by writing to the address at the end of this Privacy Policy (Section “Contacting Us” below) or by contacting us here.

You have the right to receive your personal data you have provided to us in a structured, commonly used and machine-readable format and have the right to transmit those personal data to another controller, where technically feasible.

In the event of a dispute regarding the processing of your personal data, you may send your claim to us by contacting us using the information set out in the section “Who is the data controller?” of this Policy. We will try to find a satisfactory solution for you to ensure compliance to the applicable regulations and to this Policy. In the absence of a response from us, or should the dispute remain in spite of our remediation proposal, you may submit your claim to the competent Data protection authority.

How long do we keep your information?

We will retain your personal data for the period necessary to fulfil the purposes described in this Privacy Policy and in accordance with our legal and regulatory obligations. We undertake to archive and delete your personal data as soon as the purpose of the collection is fulfilled, and the data retention period has expired.

By virtue of the European General Data Protection Regulation n°2016/679, the retention of personal data relating to any user residing within a Member State of the European Union is summarized in the table below, which describes the maximum periods for which personal data of EU residents will be stored by us according to the purpose for which their personal data is collected and processed.

These maximum periods apply unless you have requested your personal data to be deleted or ceased being used before these expiration periods, subject to any mandatory legal requirement applicable to data retention.

PurposeData retention period
Measure traffic and personalize websites, mobile apps, managing cookies13 months
Managing requests to access and rectify data5 year from the receipt of the requests
Managing requests to oppose data processing5 years from taking into account the opposition request
Answering satisfaction surveys2 years from the last contact
Organizing online games, lotteries and other promotional and customer loyalty activitiesFor clients : 3 years from the end of the business relationship or last client-initiated contact
For prospects : 3 years from the data collection or last prospect-initiated contact
Sending commercial offers and sales prospections
Management and archive of the sales10 years from the last action, unless for data concerning means of payments, which are processed by Noble Dude Ltd and/or its Affiliates’ payment service providers only for the duration of the payment operation.
Invoice and collection of provided goods and services
Managing customer relationship and complaints
Warranties, product and service delivery and after sales service

Contacting Us

If you have any questions, comments, or concerns regarding our Privacy Policy or practices, please contact us by clicking here or write to us at the following address:

Noble Dude Ltd
7 Llys Aled, Field Street
LL77 7EH