About Noble Dude

Noble Dude is founded on the values of comfort, style and empowerment through fashion. We enable chilled adventurers to go from their homes to mountain tops, and everywhere in between. From stand-out prints to curated colourways, we take inspiration from nature, culture and experiences.

From designs inspired by nature to our belief that fashion shouldn’t come at the cost of the planet, Noble Dude is simply about loving yourself and your world. Eco-friendly fashion practices are a big part of who we are and why we exist.

Helping you feel good in what you wear, and wherever in the world you wear it, is a huge part of why we exist, and the driving force behind our unique casual fashion style.

Noble Dude - Comfort by Nature

Comfort is the goal, and nature helps us get there.

All of our clothes are produced only from organic and recycled fabrics in a green-powered factory, and everything is printed and labelled right here in the UK.

Normalising eco-friendly practices is at the soul of Noble Dude, making clothes that help you look, feel and act great without causing harm to Earth. Fast fashion is what we are NOT.

From our producers to our packaging, the ink on our garments and the paper our labels are made from, we are always thinking about our impact. Everything that can be is made from organic or recycled materials, meaning there’s no leftover waste or pollutants.

There’s always more we can do though, and we are committed to forever improving our sustainability practices.

Noble Dude x Ecology

Through a partnership with Ecologi, Noble Dude also ensures that a tree is planted for each and every product sold, giving our planet a breath of fresh air. One of the best tools to tackle our climate crisis and keep our temperatures from rising above 1.5C is to plant trees. They are also crucial in preventing ecological collapse.

You can see the Noble Dude tree planting and forest growing right here.

Ecologi uses the money from our online sales to support an array of climate and environmental projects evidenced by falling greenhouse gas emissions. Every month they support a range of carbon reduction projects that are certified at the highest level by Gold Standard or the Verified Carbon Standard.

A message from our founder, Sam Walker

Noble Dude began as an outlet for my artwork and doodles. I’ve always loved casual wear and cool prints, and started out designing t-shirts. In 2018, I saw a documentary about the fast fashion industry which revealed that fashion is one of the planet’s biggest and most wasteful polluters. I was inspired to prove that fashion didn’t have to be fast or throwaway.

As an active person with a love for the outdoors, nature and a cultural curiosity, I wanted to create an enduring, stylish, comfortable and sustainable range and lifestyle brand. I want Noble Dudes to feel relaxed and empowered in our clothes, while they get out into the world and explore it.

Whether riding, climbing, kayaking, surfing or relaxing, Noble Dude is at home anywhere. Founded in Wales and made for the world, we are built on a culture of diverse interests and passions, seeking chilled adventures over every horizon.