News

Noble Dude Aims High With BMX Rider Declan Brooks OLY in Ambassador Partnership

New British casual fashion brand Noble Dude has signed BMX Freestyle rider and 2021 Team GB Olympic bronze medallist Declan Brooks as their first brand ambassador.

Brooks will promote Noble Dude in person wearing clothing & accessories during his training & various competitive events around the world. He will also promote bespoke content across his social channels & personal website following a film shoot at his local BMX park. Brooks will work on an original Declan Brooks-designed & inspired clothing range, with a unique contract option to take a share in the Noble Dude business as the brand grows and expands.

Noble Dude is a unisex British fashion brand founded in 2021, offering unisex casual and street apparel made only from organic, recycled and ethically-sourced fabrics. Committed to producing apparel that helps wearers look and feel great wherever they are, the brand’s new partnership with Declan Brooks marks an exciting new chapter as Noble Dude enters the BMX world and culture.

Brooks was the 2021 Olympic BMX Freestyle bronze medallist, winning Team GB their first ever medal in the sport. He is originally from Portsmouth where he honed his BMX skills and now lives in Peterborough, where he trains between competition.

Declan Brooks, OLY: 

“It’s a real pleasure to join Noble Dude. I enjoy helping brands grow and evolve, and with Noble Dude I hope we can take the brand to every corner of the globe. Noble Dude is in complete alignment with myself, seeking adventure and excitement.

All of its clothing is made from organic and recycled materials, and in this era where fast fashion and throwaway are still unfortunately the norm, I’m very happy to join a brand that values sustainability.

There’ll be a DB line coming in 2024 and I can’t wait to put my stamp on it. Here’s to a new chapter for me and Noble Dude as partners.”

Sam Walker, Noble Dude Founder:

“It’s a real pleasure to join Noble Dude. I enjoy helping brands grow and evolve, and with Noble Dude I hope we can take the brand to every corner of the globe. Noble Dude is in complete alignment with myself, seeking adventure and excitement.

All of its clothing is made from organic and recycled materials, and in this era where fast fashion and throwaway are still unfortunately the norm, I’m very happy to join a brand that values sustainability.

There’ll be a DB line coming in 2024 and I can’t wait to put my stamp on it. Here’s to a new chapter for me and Noble Dude as partners.”